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ONE Sotheby's International Realty Global Marketing Strategy
Our Marketing Strategy is all about making impressions worldwide. It's about creating global connections and establishing true consumer engagement. It’s about leveraging exposure, innovation and international impact to showcase the listings our network represents to a broad audience of consumers that value the unique. To create a true global impact that is primed to deliver 506 million impressions through innovative programs and deep relationships with iconic international brands, we have developed what we like to refer to as a “global halo.” Please use the tabs above to get a complete idea of how we can do this for you.
Marketing fine homes around the world takes more than marketing skills. Through collaboration, networking and a love of fine properties, the Sotheby’s name is recognized around the world for offering the most prestigious, valuable and significant possessions available. Our effective strategies and tactics include Sotheby’s Auction Collaboration Ads, Cooperative Advertising, Sotheby’s RESIDE magazine that provides continuous exposure to top-tier clients, the Global Distribution Program, and exposure on the Corporate Website.
Sunny Isles Miami Real Estate News & Blog Posts
Hotel investment in South Florida has reached fever pitch. For some time now, it’s been one of the most sought after additions to a portfolio, as well as one of the most lucrative investments out there. However, things might be changing. There are signs that the sector has not only hit its peak, but begun
Miami is no stranger to large-scale development. There are plenty of examples already built and under construction, including the Birkell City Centre. However, there’s something even larger looming on the horizon – the Miami Worldcenter. The project recently cleared its second to last challenge before it officially becomes a reality and construction can begin. The
Different areas of the country are famous for being home to certain types of people. Actors and producers live in Hollywood and throughout Los Angeles. Authors and book moguls live in New York. Florida has its own claim to fame – more CEOs live in the southernmost state than any other area of the country.
Miami’s real estate market (view homepage here) has been surging upward for a long time, but the boom isn’t constrained to Miami-Dade County alone. You’ll find a lot of SoFla’s property prices are increasing, some by leaps and bounds. Palm Beach County is one example. August’s prices alone were almost 15% higher than the same
It’s no secret that south Florida has triumphed over the recession and one sign of that victory is the booming real estate industry. The 15 new pre-construction condos in Sunny Isles alone is ample sign that the real estate woes of the past are well behind SoFla. Or are they? The Fed indicates that while
Broward County is no stranger to high-priced luxury real estate. While it doesn’t necessarily have the same concentration of luxury properties as South Beach, Bal Harbour, Sunny Isles or Miami, that’s largely due to the higher number of high-end condos south of Broward (CLICK HERE TO VIEW NEW CONDOS FOR SALE). The county is home
The prices for single-family homes and condos in Miami-Dade County (VIEW SITE HERE) have been moving inexorably upward for several years in response to the natural rebound of the real estate market, as well as the influx of investors and the area’s improving employment segment. In fact, median home and condo prices just hit a
We could all do with more global collaboration and less warmongering, but finding a bright spot on the world’s stage has been tough to do in recent months. However, there are uplifting moments of collaboration and a coming together for mutual benefit still happening, even if they’re overshadowed by other, less humanity-benefiting occurrences. One such
Real estate loans in South Florida have traditionally been large – they have to be to accommodate the price of property in Miami-Dade and the surrounding counties. However, those loans are getting larger. The biggest banks in SoFla are now routinely offering real estate loans 10% larger than previous financing packages, marking another year of
Cinemex is a celebrated company founded in Mexico. It’s long eyed potential locations in the US, but until now, it has not opened any cinemas north of the border. Today, all that changes as Cinemex and Brickell City Centre jointly announced that the firm would open its first US location in the mixed-use project located
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Content published by Lana Bell
Content published by Lana Bell