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ONE Sotheby's International Realty Global Marketing Strategy
Our Marketing Strategy is all about making impressions worldwide. It's about creating global connections and establishing true consumer engagement. It’s about leveraging exposure, innovation and international impact to showcase the listings our network represents to a broad audience of consumers that value the unique. To create a true global impact that is primed to deliver 506 million impressions through innovative programs and deep relationships with iconic international brands, we have developed what we like to refer to as a “global halo.” Please use the tabs above to get a complete idea of how we can do this for you.
Marketing fine homes around the world takes more than marketing skills. Through collaboration, networking and a love of fine properties, the Sotheby’s name is recognized around the world for offering the most prestigious, valuable and significant possessions available. Our effective strategies and tactics include Sotheby’s Auction Collaboration Ads, Cooperative Advertising, Sotheby’s RESIDE magazine that provides continuous exposure to top-tier clients, the Global Distribution Program, and exposure on the Corporate Website.
Sunny Isles Miami Real Estate News & Blog Posts
What do wealthy people want when they are buying a property? Naturally, they want many of the same things that everyone else does – a quality home in a good, safe neighborhood. However, according to a survey conducted by Sotheby’s International Realty, they want some very specific things when it comes to their dream homes,
It can be difficult to understand the real estate market and the various fluctuations it goes through, even for those who are in the business. One of the interesting trends that realtors have seen in the area of Brickell lately is a sudden growth in demand for properties. While this is certainly welcome news, the
Recently, a company called Watson Investigations purchased a small restaurant building located at 842 Southeast First Ave for the price of $7 million. Interestingly, the property is near the site of a 34,000 square-foot building that the company also recently bought, although they purchased that building through bankruptcy court in July of last year. The
Bal Harbour Shops has a reputation as a mall with high-end shops and boutiques that easily rivals any other mall or shopping destination around the country. Even shopping areas such as Rodeo Drive have a hard time coming close to what you can get in this South Florida mall. They already have some of the
Preconstruction condominium complexes generally tend to have quite a bit of hype surrounding them. Sometimes all of that hype is worth it and sometimes it isn’t. Once you start looking at SLS Brickell Miami though, you can immediately see that this place is offering something special, something that really epitomizes luxury. It becomes easy to
Recently, the City of Miami received final approval for their EB-5 Regional Center for Foreign Investment, which has the potential to allow many more foreign investors to start putting money into the economy. This particular designation will allow many foreigners, especially those who are from China, to be able to invest in properties in the
When people think of luxury, they think of Miami, a city that has it all. Whether you make your home in Miami (view Miami homes for sale website here), or you visit occasionally, it’s easy to see and appreciate the opulence the area offers. This is the second year in a row that Christie’s International
For most people, having to give up their favorite table or piece of art in a divorce is rough, but it’s nothing compared to the $4.5 billion that Russian oligarch Dmitry Rybolovlev will have to give to his ex-wife Elena Rybolovleva, who he had been with for twenty-four years. This amounts to half of Rybolovlev’s
Some of the best, most luxurious and most expensive properties in the world are in South Florida, and the market for those high-end homes is hotter than ever. Buyers from all around the world vie for some of these gorgeous properties, and the recent sales at one of those prime properties, Jade Signature (click here
The real estate market in South Florida continues to boom and grow stronger by the day, and developers are certainly taking note. They are looking for ways to start adding even more amenities and luxury into the new towers that are coming to the area in the coming years. In addition to adding more amenities,
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Content published by Lana Bell
Content published by Lana Bell