How We Market Your Home

Offering specialized targeted marketing solutions, our effective selling strategy is founded on the latest marketing trends along with the client’s specific expectations. Through effective mail, digital and print promotional techniques, the results of our efforts deliver maximum exposure using innovative programs and international targeted brands to reach potential buyers and sellers around the world. Our print includes corporate cooperative advertising campaigns, local and regional real estate market print, and full-page photo property advertisements, along with direct mail marketing.

Corporate Cooperative Advertising

	Our 2012 Co-op Advertising Brochure There are an array of options to consider for print advertising through the Sotheby’s International Realty Cooperative Advertising program, including impressive titles that provide targeted reach and vast global exposure. These titles include the Wall Street Journal, New York Times, International Herald Tribune, Sotheby’s At Auction, Country Life, and more. View our 2012 Co-op Advertising Brochure

Trends Magazine

	TRENDS Magazine Trends Magazine is a semi-annual, comprehensive study of South Florida real estate market activity from Miami to Fort Lauderdale, including in-depth data analysis by neighborhood. View the TRENDS 2011: Year in Review View the TRENDS 2011: Mid-Year Update View the TRENDS 2010: Year in Review

Collections

	Collections Our Collections book showcases our most exceptional listings and is designed with full-page property advertisements. Landing in several Sotheby’s Auction Houses, Collections is also taken to any event sponsored by ONE Sotheby’s International Realty both nationally and globally. Copies of Collections have traveled to London, Brazil, Argentina, and Peru. This exclusive property book is created semi-annually and delivered to an exclusive international audience that is nearly impossible to reach with traditional advertising. View the Collections Winter 2012 / Spring 2013 View the Collections Summer 2012

Collections

	Impressions Small photos make small impressions. Our “Impressions” direct mail foldout poster is based on this concept of “less is more.” Using one distinctly large property photo and minimal copy, Impressions is designed to let our properties speak for themselves. This poster is directly mailed to over 20,000 homes throughout Dade and Broward counties. View the Impressions Fall 2011 View the Impressions Winter 2011

Your own Property Website

	Your own Property Website With 9 out of 10 homebuyers using the Internet to locate the property of their dreams, we use every available social/web source of home buying/selling information and provide a full leverage of tools to gain as much web exposure as possible. As a way to utilize visibility by creating a substantial web presence, we increase traffic to the site by utilizing numerous features that include:
• High resolution photographs • Detailed local and regional information for each listing that include local schools, universities, fine dining, community information and local amenities • Updated notification of new listings and price changes • Updated market statistics • Mobile apps optimized for iPhone and iPad products and other mobile devices • Comparable listings (local area sold properties) • Appealing videos of the area • An optimized user experience View Sample

Make Your Home Mobile

With nearly half of all online searches performed using mobile devices, Sotheby’s has created numerous rich online platforms for effectively marketing fine homes. Optimizing the latest in mobile technology, One Sotheby’s International Realty offers extensive online accessibility through mobile device apps. Our clients and associates along with potential buyers and sellers can utilize Sotheby’s mobile app site, iPad app, QR code integration, GPS search technology and the SIR mobile app to locate available fine homes around the globe. Exposure of your home to all corners of the globe and to all web-capable devices through a precisely orchestrated digital marketing effort that includes online advertising with the most respected media partners and search engines from around the globe.
	The Only iPad App With 50% of all searches being done on a mobile device, handing out MLS sheets seems absolutely archaic. ONE Sotheby's International Realty has the only iPad viewing application in South Florida. Don't have an iPad? no problem, our associates will be happy to equip you with one for your touring notes while looking at property. You will love the view! Download our iPad app here


	Mobile App Site When you visit our site on your phone it automatically detects what kind of phone you are using and serves you a site specifically designed just for your phone. This is not a shrunken version of our main site but a site the utilizes the features of you phone. Use your phones GPS to get driving directions to your home, push to call an associate, and so much more. View demo


	QR Code integration We are proud to employ QR or Quick Response Codes on many of our advertising vehicles. QR codes will direct interested parties to a specific mobile friendly website to gather more information about the property being promoted allowing our ads to generate realtime response for our associates and clients.

	Extensive global access With nearly 60% of last year’s total real estate sales purchased by overseas buyers, One Sotheby’s International Realty takes forceful action in seeking out the ideal consumers eager for our listings. Our agents travel around the world to utilize face-to-face networking with other Sotheby’s affiliates. Through extensive seminars and training programs, our affiliates host events to meet pre-qualified clients with an explicit interest in purchasing fine homes in specific locations. Their actions provide a constant flow of qualified referrals brought in from affiliate offices around the globe.

	Sotheby’s Auction Collaboration ads There are an array of options to consider for print advertising through the Sotheby’s International Realty Cooperative Advertising program, including impressive titles that provide targeted reach and vast global exposure. These titles include the Wall Street Journal, New York Times, International Herald Tribune, Sotheby’s At Auction, Country Life, and more. View Sample

Sotheby’s offers the complete package to all of our clientele. With an extensive array of programs, strategies, web/social media tactics and promotional tools, our proven track record works. With listings of some of the most popular and prominent communities in key locations around the world, Sotheby’s assists and guides their clientele when selling or purchasing their home.