• PRINT
  • WEB/SOCIAL
  • MOBILE
  • GLOBAL
  • SOTHEBY'S

Creating Global Connections

Our marketing strategy is all about making impressions worldwide. It’s about creating global connections and establishing true consumer engagement.

It’s about leveraging exposure, innovation and international impact to showcase the listings our network represents to a broad audience of consumers that value the unique. The Sotheby’s International Realty® brand’s global media plan is designed to deliver more than 1 billion media impressions, solidifying our brand as the voice of luxury real estate. Our plan includes impactful, exclusive and first-to-market partnerships with an increased strategic focus on mobile and editorial content with some of the most preeminent media reaching all corners of the globe. Our goal is to present the properties represented by our worldwide network to a broad audience of potential buyers who value and seek the unique.

Call today for a private cosultation - 1-305-336-0457

2016 EXCLUSIVITY OVERVIEW

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Born From Tradition. Built For Innovation.

Please find our updated exclusivity chart in the link below. This chart has more information on our brand's unique media partnerships and our overall brand strategy for 2016.


View our 2016 Exclusivity Overview Chart

2016 GLOBAL MEDIA PLAN

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2016 International Advertising Campaign

Designed to deliver an astounding 1 billion media impressions, our 2016 media plan includes a variety of global partners that reinforce our brand’s industry leading position. Blending brand exclusivity, newly developed advertising units and strategic content integration, our goal is to showcase the listings represented by our network to a broad audience of consumers who value the unique.


View our 2016 Global Media Plan Chart

ONE LIFE Magazine

real estate magazine

ONE LIFE Magazine

ONE Life Magazine combines high-end editorial - the art, homes, yachts, jets, fashion, and entertainment that define the South Florida lifestyle – with full page property advertisements of our most extraordinary listings. More than a magazine, it's an experience.


View our 2015 ONE LIFE Magazine
View our 2014 ONE LIFE Magazine
View our 2013 ONE LIFE Magazine

Corporate Cooperative Advertising

real estate in miami

Corporate Cooperative Advertising

There are an array of options to consider for print advertising through the Sotheby’s International Realty Cooperative Advertising program, including impressive titles that provide targeted reach and vast global exposure. These titles include the Wall Street Journal, New York Times, International Herald Tribune, Sotheby’s At Auction, Country Life, and more.


View our 2016 Global Media Advertising Brochure

Apple Partnership

real estate in miami

Apple News

Apple News is a brand new application baked into every Apple device running iOS 9 or newer, allowing us to potentially reach over 800 million iPhones and iPads.

We are the only Real Estate company that has been selected, and we have a 5% Share-of-Voice on the For You section of the app + a 25% SOV in the app's Business Channel.

You can also add the Sotheby's International Realty channel within Apple News, which has content automatically fed via our Extraordinary Living blog. It can be found by searching for Sotheby's International Realty within the News app, or clicking here on your iOS device.


Trends Magazine

real estate magazine trends

TRENDS Magazine

Trends Magazine is a semi-annual, comprehensive study of South Florida real estate market activity from Miami to Fort Lauderdale, including in-depth data analysis by neighborhood.


Collections

real estate magazine Collections

Collections

Our Collections book showcases our most exceptional listings and is designed with full-page property advertisements. Landing in several Sotheby’s Auction Houses, Collections is also taken to any event sponsored by ONE Sotheby’s International Realty both nationally and globally. Copies of Collections have traveled to London, Brazil, Argentina, and Peru. This exclusive property book is created semi-annually and delivered to an exclusive international audience that is nearly impossible to reach with traditional advertising.


Impressions

real estate magazine Impressions

Impressions

Small photos make small impressions. Our “Impressions” direct mail foldout poster is based on this concept of “less is more.” Using one distinctly large property photo and minimal copy, Impressions is designed to let our properties speak for themselves. This poster is directly mailed to over 20,000 homes throughout Dade and Broward counties.


Additional Marketing Tools

These are but a few samples of our print marketing. We have a talented in-house creative team to ensure the quality of every ad. To see our latest pieces please go to our Guides & Reports section.

Leveraging the Digital Platform

There are an array of options to consider for print advertising through the Sotheby’s International Realty Cooperative Advertising program, including impressive titles that provide targeted reach and vast global exposure. These titles include the Wall Street Journal, New York Times, International Herald Tribune, Sotheby’s At Auction, Country Life, and more.

One Sothebys real estate

Here's a sample of the web exposure your home will receive

The most advanced real estate site in South Florida

We’ve done the research. We’ve consulted the experts. We’ve spared no expense in our pursuit to ensure that your home has the best web exposure possible. Here’s just a sample of features:

  1. Higher quality photos than even the MLS
  2. Local info for each listing. Restaurants, schools, etc.
  3. Market stats
  4. Individual statistics tracked for each homeseller
  5. Instant notification of price changes and new listings
  6. More Community info
  7. Comparable sold listings
  8. Engaging Area Videos
real estate ads

Your own Property Website

Want your property to really make an impression? We can create websites for each individual property, utilizing high-quality photography and excellent design to show off your home. Bragging rights included.


View
sunny isles real estate magazine

Top Search Engine Placement

We work diligently to make sure our site is placed in the top results for the most prominent search terms regarding South Florida luxury real estate. Our visibility is organic, not the paid banners that people skip over.


social media magazine

Social Media Exposure

Our social media outlets are buzzing with activity. Whether it’s South Florida’s top realtors coming together on our YouTube channel, or our breaking market updates on Twitter, we keep potential buyers engaged and coming back for more. See what we’re up to:


Our Google+M Our Facebook Page Our Twitter Page Our YouTube Channel Our LinkedIn Page
real estate homes

Worldwide Syndication

Properties listed at $1.5M (USD) and above qualify to participate in our exclusive Global Distribution program. This option is automatically offered to you during your brochure creation process on our Product Studio. If you choose to participate, you can select from the five options available – full global distribution, international only, U.S. distribution only, U.S. east distribution or U.S. west. Each one of these options also includes distribution to select Auction House locations around the world where 2 brochures will be automatically sent for inclusion into specially designed brochure racks.


Additional Web Marketing tools

Many of our tools are built specifically to make our associates better equipped and more efficient than the competition. Spend some time with one of them and you’ll see just what we’re talking about. We are constantly pushing to innovate. Our team is working to add new features and tools as you read this. All of these features, combined with the power of the ONE Sotheby’s International Realty brand, take our real estate marketing to the next level.

Make your home mobile

50% of all internet searches are done on a mobile device


ONE Sotheby's International Realty has been commited to leading the charge into the fastest growing platform to market your home. Our app remains the only local iPad app in South Florida. We invite you to try it for yourself and see huge advantage this gives our clients and associates.

real estate website

Your home will be available on more devices. Period.


In addition to our iPad app, our website is optimized to work on all tablets. If you are visiting our site on a smart phone youe will see a site specificly made for your device. Our technology guarantees that not matter what a potential buyer is using they will be able to receive the same experience that they would get sitting at their laptop.

real estate app

The Only iPad App

With 50% of all searches being done on a mobile device, handing out MLS sheets seems absolutely archaic. ONE Sotheby's International Realty has the only iPad viewing application in South Florida. Don't have an iPad? no problem, our associates will be happy to equip you with one for your touring notes while looking at property. You will love the view!


Download our iPad app here
real estate mobil

Mobile App Site

When you visit our site on your phone it automatically detects what kind of phone you are using and serves you a site specifically designed just for your phone. This is not a shrunken version of our main site but a site the utilizes the features of you phone. Use your phones GPS to get driving directions to your home, push to call an associate, and so much more.


View Demo
real estate

QR Code integration

We are proud to employ QR or Quick Response Codes on many of our advertising vehicles. QR codes will direct interested parties to a specific mobile friendly website to gather more information about the property being promoted allowing our ads to generate realtime response for our associates and clients.

real estate search

GPS Search

Ever visit a neighborhood and wonder “What kind of homes are for sale here?”. With your our mobile apps all it takes is the click of a button to answer that exact question. It’s really that easy. This tool allows our clients to explore different neighborhoods while still staying in touch with available homes for sale at all times.


real estate SIR

SIR Mobile App

Exposure of your home to all corners of the globe and to all web-capable devices through a precisely orchestrated digital marketing effort that includes online advertising with the most respected media partners and search engines from around the globe.


Mobile is only getting bigger

This is evolving technology whose impact will continue on how homes are sold. We have especially seen its influence grow in global real estate markets.

Extensive global access

Nearly 60% of real-estate sales in the Greater Miami area last year were to overseas buyers.


The figure jumps to 90% for sales of newly-built condos. At ONE Sotheby's International Realty, we don't believe in sitting back and waiting for buyers to find us. We believe in action - actively seeking the right clients for our listings.

real estate magazine

Miami Week

2010 and 2011 marked the start of ONE Sotheby’s International Realty’s global expansion. During the past two years, we have taken “We speak their language” to a whole new level. We have coordinated numerous international events to promote our exclusive developments and portfolio of luxury properties. During these aptly-named “Miami Weeks” agents from the company traveled around the globe to meet and greet other Sotheby’s affiliates. They coordinated trainings and seminars providing updates about the Miami market, they hosted special cocktail events and most importantly met one-on-one with pre-qualified clients interested in buying in Miami. The results? A continuous flow of referrals from our international affiliate offices.

real estate Brazil

Brazil

With Miami currently serving as a very strong market for Brazilians, agents from ONE Sotheby’s International Realty in Miami decided to travel a week to Sao Paulo to meet with prospective clients. Miami has buyers from all over world, however, since the second quarter of 2010 the Brazil market has become one of the strongest in South Florida. The cost of living is increasing in Brazil, making Miami a very attractive market. To take best advantage of this opportunity, a group of ONE Sotheby’s International Realty agents coordinated a trip to Sao Paulo (June 13th to the 17th, 2011), which was sponsored by several Miami real estate developers. The agents spent the first day training the Brasil, Sao Paulo SIR team on the Miami market and how the real estate process works, then had approximately 50 back to back client meetings the remainder of the week. As a result of the success, ONE Sotheby’s International Realty also coordinated similar events in Argentina and Peru.


real estate Peru

Argentina & Peru

Since “Miami Week” in Brazil was such a success we decided to implement the same model in Argentina and Peru. In the fall of 2011 agents from ONE Sotheby’s International Realty traveled to Buenos Aires and Lima to host “Miami Week.” During the five-day events, agents hosted a press conference in each city where they were interviewed about the recent trends in the Miami marketplace. Reporters featured cover stories in La Nacion, La Gestion and El Commercio about the international demand in Miami particularly from South American countries. The agents had the opportunity to meet with local real estate associates and potential clients to present various properties.


real estate Hong Kong

Hong Kong

The Hong Kong Sotheby’s International Realty affiliate opened it doors in October 2010 and agents from ONE Sotheby’s International Realty were there to celebrate the inauguration. During that same week, the Sotheby’s Auction House hosted their annual Autumn Sales Preview & Exhibition in the Hong Kong Convention Centre. Agents from ONE Sotheby’s in Miami, not only had the opportunity to attend the local affiliate’s grand opening event, but they were also able to participate and exhibit their properties in a Sotheby’s booth during the Auction House events that attracted more than 20,000 local visitors.

A collaboration
that truly sets us
apart

Since the founding of the Sotheby’s auction house in 1744, the Sotheby’s name has earned renown as a marketer for many of the world’s most valuable and prestigious possessions. There is no more powerful differentiation in your local marketing than the demonstration of the collaboration that exists between our two brands. Leverage the history and sophistication of our rich heritage by incorporating our unique partnership offerings into your local marketing efforts.


Sotheby's International Benefits to Our Clients

real estate auction

Sotheby’s Auction Collaboration ads

Whether you are promoting your company or listings, the Auction Collaboration ads will surely set your home apart from other print advertisements.


real estate ads magazine

Cooperative Advertising

Showcase your listing alongside some of the most impressive possessions in the world with Sotheby’s at Auction.


real estate exposure

Exposure to Sotheby’s Top Tier Clientele

RESIDE magazine is distributed to highly targeted list of 100,000 upscale recipients, including the Sotheby’s at Auction mailing list. Learn More.

View Sample
real estate site

Corporate Website Exposure

Our collaboration with the Sotheby’s Auction House includes multiple opportunities to have our brand and your listings exposed to clients of the Auction House through sothebys.com & sothebysrealty.com.


View SothebysRealty.com
View Sothebys.com
real estate Global

Global Distribution Program

Properties listed at $1.5M (USD) and above qualify to participate in our exclusive Global Distribution program. This option is automatically offered to you during your brochure creation process on our Product Studio. If you choose to participate, you can select from the five options available – full global distribution, international only, U.S. distribution only, U.S. east distribution or U.S. west. Each one of these options also includes distribution to select Auction House locations around the world where 2 brochures will be automatically sent for inclusion into specially designed brochure racks.


A complete package

Putting all these elements together to work for you is what really makes it special. We have been fortunate enough to have a track record to prove that it works. And this is only a sample! If you have any questions regarding how we can market you home please feel free to contact us.